A productive workplace, one that is enduringly productive and satisfying, goes beyond simply working harder, faster, and really pumping it out. Rather, it is a workplace that fosters creativity. But don’t think of creativity as simply crazy dance moves, jokes at the water fountain, or artist-like painting exercises. The fact is that creativity adds power to every organization. As art director George Lois said, “Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.”
What Are the Benefits of Creativity in the Workplace?
For most people and most workplaces, creativity doesn’t come automatically. It must be encouraged, trained, and nurtured.
The general benefits of developing creativity include:
- Providing more contentment and fulfillment.
- Generating authenticity as a person puts more of herself/himself into the work.
- Helping to achieve more personal balance.
- Developing resourcefulness, helping a person to think, and process information in different ways.
- Releasing stress and contributing to improved health.
- Creating a sense of empowerment and a desire to continue to grow.
Fostering and developing increased creativity provides these benefits in the workplace:
- It leads to and supports greater innovation and increased productivity.
- It encourages a greater range and level of problem-solving, as well as improving the qualities of leadership.
- It fosters better interaction and engagement along with strengthened feelings of bonding.
- It increases staff morale.
- It improves an organization’s ability to attract and retain quality employees.
How to Achieve Greater Creativity in the Workplace
- Design workgroups so that the members of a group are mutually supportive, as well as having some diversity of backgrounds and perspectives.
- Allow employees to have the freedom to choose their methods for accomplishing work goals.
- Supply the right resources.
- Design office spaces to support creativity.
- Provide organizational support.
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